Disney+
Marvel Studios’ Loki Season 2
Social, Activation
After a string of rotten tomato-ed releases both at the movies and on streaming for the better part of 2022-2023, Marvel Studios might as well have been in its own endgame. By then, audiences had matured past the once-exciting, now-formulaic grandiose spectacles of multiversal proportions.
How then did we help fatigued audiences find a deeper purpose to yet another story about alternate timelines? For the second season premiere of Disney+’s marquee series, Marvel Studios’ Loki, we got everyone to see just how precious time is and made it count.
With the magic and mischief of our titular god, we made our followers…
face the hands of time,
make time for Loki,
save time for him,
network with the keeper of time,
snap out of their own social timelines and into ours…
and we even ticked time away, so they’d watch!
Now for our ultimate act of mischief, we actually sent fans back in time in a contest to bring our parted heroes back together and rescue the finale!
Contest Activation Case Study
By the end of our time here, views on Reels skyrocketed by 60% above benchmarks. But little did everyone know, they’d unearthed a different kind of multiverse on Disney+ to fall in love with at the same time. One far bigger than the Marvel Cinematic Universe, and filled with a thrilling array of K-dramas, anime, nature documentaries, horror and more.
Talk about a campaign with glorious purpose.